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Got a great business idea but stuck on how to get started?

The one-page business plan is your answer. It’s a simple yet powerful tool for turning your business idea into a reality.

What is a One-Page Business Plan and Why Do I Need One?

A one-page business plan is a concise document that communicates your vision, strategy, purpose, who your business serves, and how it will make money. It also helps you stay focused and motivated by providing a clear roadmap for success.

One of the biggest benefits of a one-page business plan? It keeps you from procrastinating!

A multi-page business plan full of charts and graphs and financials is a recipe for procrastination. A one-pager is 100% doable.

Read on to start crafting your very own winning one-page business plan.

(PS – Not quite ready for the business planning part? Still looking for a great business idea? Check out my massive list of 81 Business Ideas for 2023 – Unique & Profitable!

one-page business plan

7 Essential Parts to Your One-Page Business Plan

To create your one-page business plan, complete these 7 sections:

1. Business Overview

Start by providing a brief description of your business, including the products or services you offer. This section should answer the following questions:

  • What is your business name?
  • What is your business structure (sole proprietorship, LLC, etc.)?
  • What industry or market do you serve?
  • What is your unique value proposition (UVP)?


Jane’s Social Media Management is a sole proprietorship offering social media management services to small businesses in the health and wellness industry. Our unique value proposition is providing personalized, data-driven social media strategies that increase brand awareness and customer engagement.

2. SWOT Analysis

To conduct a SWOT analysis for your new business, provide brief descriptions for your business’ strengths, weaknesses, opportunities and threats.



  • Expertise in social media management and marketing
  • Strong online presence and reputation
  • Diverse client portfolio
  • Skilled and experienced team


  • Limited resources compared to larger competitors
  • Potential difficulty scaling the business
  • Dependency on a few major clients for revenue


  • Growth in demand for social media marketing services
  • Potential to expand into new markets and industries
  • Offering new services or packages to attract more clients
  • Forming strategic partnerships with complementary businesses


  • Intense competition from other social media management agencies
  • Rapid changes in social media platforms and algorithms
  • Economic downturn impacting clients’ marketing budgets
  • Security and data privacy concerns among clients

3. Objectives

Next, you’ll outline your business’ short-term and long-term objectives. These should be specific, measurable, achievable, relevant, and time-bound (SMART) goals.


  • Increase monthly revenue by 20% within the next six months
  • Acquire five new long-term clients within the next year
  • Expand service offerings to include content creation within the next two years

4. Target Market

Describe your ideal customer or client and the specific market segment you aim to serve. This section should answer:

  • Who is your target audience?
  • What are their needs and pain points?
  • What are their demographics and psychographics?


Our target market is small business owners in the health and wellness industry who struggle with managing their social media presence. These clients are typically aged 30-50, have limited time and resources, and seek professional help to create consistent, engaging content that attracts their ideal customers.

5. Marketing Strategy

Outline your marketing strategy, including the tactics and channels you will use to reach your target audience. This may include:

  • Content marketing (blogging, social media, etc.)
  • Email marketing
  • Networking events
  • Partnerships and collaborations
  • Online advertising (Google Ads, Facebook Ads, etc.)


Our marketing strategy includes content marketing through blog posts and guest articles, targeted Facebook advertising, and attending health and wellness industry events to network with potential clients. Additionally, we will collaborate with complementary service providers to expand our reach and offer special promotions to their audiences.

6. Operations

Briefly describe your operations as a solopreneur, including:

  • Day-to-day tasks and responsibilities
  • Tools and resources you use
  • Outsourcing or hiring plans (if applicable)


As a solopreneur, I manage all aspects of the business, including client acquisition, social media strategy development, content creation, and reporting. I use tools such as Trello for project management, Buffer for social media scheduling, and Google Analytics for tracking results. As the business grows, I plan to outsource content creation and hire a virtual assistant to help with administrative tasks.

7. Financial Projections

Provide a high-level overview of your financial projections, including:

  • Revenue goals
  • Expenses and overhead costs
  • Profit margin
  • Break-even point


Our financial goals include reaching $10,000 in monthly revenue within the next year, with a 50% profit margin. Our primary expenses are software subscriptions, advertising costs, and outsourcing fees. We anticipate breaking even within the first six months of operation.

Final Thoughts

As you can see, this one-page business plan answers an essential question about your business idea: Is it viable?

If you’re like me, you’ve got business ideas constantly. The one-page business plan is the first true test because it forces you to answer the hard questions.

If your business idea passes the test, you’ve now got a document to help you stay focused and organized, and hold you accountable to your vision and financial goals.

Your one-page business plan is also easy to update and revise as needed, allowing you to remain agile and adapt to changes in the market.