Hootsuite has been a popular tool for social media scheduling, but you might be wondering if there’s a better option – especially one that includes built-in AI functionality. In this blog, I’ll cover 5 Hootsuite alternatives that offer AI-powered features to boost clicks, likes, comments & more!
I’ll also cover the best social media platforms specifically for Instagram, Youtube and Tiktok.
There are reasons to explore options beyond Hootsuite. While it’s a popular social media management tool, other alternatives may offer unique features, better pricing, or more suitable integrations for specific business needs. It’s worth researching and comparing options before committing to a platform.
The best Hootsuite alternatives with built-in AI features are: Buffer, Vista Social, SocialBee, Content Studio, and Tailwind.
The best Hootsuite alternatives with a free plan are Buffer and Tailwind.
Buffer is best known as a social media management tool that helps users schedule and optimize their social media posts across multiple platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Instagram. The platform offers a user-friendly interface, analytics, and team collaboration features to streamline social media management and improve engagement.
Buffer has a suite of built-in AI features that makes it easier for users to create and manage content. These features use natural language processing (NLP) to analyze posts, suggest content ideas, and even auto-generate captions for images. The AI features also help users optimize their posts by suggesting the best times to post and providing insights into audience engagement.
Buffer offers a forever free version (includes AI Assistant) and paid plans starting at $6 per channel which include publishing, analytics & engagement tools. Paid plans include a 14-day free trial. Try Buffer
Social Vista is a popular choice among small business owners because of its affordable, user-friendly and feature-rich platform. Post scheduling, analytics, and content suggestion features help small business owners save time, increase engagement, and reach new customers.
Vista Social’s AI Assistant powered by ChatGPT can help you create better posts 10x faster, add fact-checked stats to increase your authority and credibility, and capture attention with creative and memorable content.
Vista Social plan (with AI Assistant feature) is $25/mo with a free 14-day trial. Try Vista Social
SocialBee is a social media management tool that focuses on content curation and post recycling. The content curation feature, in-depth analytics, and customizable posting categories make it easy for users to maintain a consistent social media presence while saving time and effort.
SocialBee’s AI feature helps generate posts and create high-converting content. The social media management tool also automatically recycles your best-performing posts to ensure maximum visibility. These features can save small business owners time and effort while maintaining a consistent online presence.
SocialBee offers a 14-day free trial, and pricing plans start at $29 per month. Try SocialBee
ContentStudio is a social media platform focused on content and automation. The platform allows users to discover, schedule, and analyze relevant content across multiple channels, making it an all-in-one solution for their content marketing and social media needs. Additionally, the intuitive user interface, AI-driven content recommendations, and seamless integration with various social media platforms make it a favorite among businesses and marketers looking to streamline their content strategy and boost engagement.
AI-powered features help you find the most relevant content for your audience and automate your social media posting schedule. By using ContentStudio, small businesses can save time and effort while ensuring that they are sharing high-quality content that resonates with their audience.
ContentStudio offers a 14-day free trial, and pricing plans start at $49 per month. Try ContentStudio
Tailwind is a social media management tool particularly known for scheduling and analyzing content on Pinterest and Instagram. Tailwind’s browser extension enables quick content curation, while SmartLoop and Tribes features help users maximize their reach and engagement.
Tailwind’s standout AI feature is GhostWriter, which helps you write better captions and hashtags for your posts. SmartSchedule suggests the best times to post based on when your audience is most active, and Visual Planning allows you to plan out your Instagram grid before posting. These features can save small businesses time and effort while ensuring that their posts are optimized for maximum engagement.
Tailwind offers a free forever plan with limited features, and pricing plans start at $12.99 per month. Try Tailwind
Tailwind stands out as the best Hootsuite alternative for Instagram marketing. Its comprehensive suite of features are truly tailored for Instagram, including an intuitive visual planner, hashtag recommendations, and SmartSchedule for optimal posting times. Tailwind also offers effortless scheduling and auto-publishing, as well as in-depth analytics to track your account’s growth and engagement.
TubeBuddy is a great alternative to Hootsuite for managing and optimizing your YouTube channel. It offers a wide range of features, such as keyword research, video SEO, thumbnail generation, and advanced analytics, making it perfect for YouTube content creators looking to grow their audience and improve their channel performance.
Click Magnet is TubeBuddy’s suite of built-in AI tools designed to help creators determine the type of content their audience craves and ensure that they are doing everything possible to get potential viewers to click and watch their videos.
TubeBuddy pricing starts at just $4.80/mo (paid annually). Try TubeBuddy
Vista Social and SocialBee are great Hootsuite alternatives for TikTok channel management. And consider Lumen5 for quick video creation.
While popular choices in social media management, Agorapulse and Sendible didn’t meet my criteria for AI capabilities and SproutSocial isn’t priced for small businesses.
All these social media marketing software tools are competing for your business. That’s why you can find excellent pricing – even with advanced features. Most allow you to manage a variety of social platforms and come with intuitive dashboards. Typical features include a social media calendar, planning tools, social listening features, social media analytics, social inbox and engagement tools, and more.
So, what’s the best AI-powered social media management platform for you? Here are a few ways to narrow your list:
- Evaluate the tool’s AI capabilities and ensure it aligns with your specific needs, such as content generation, sentiment analysis, or customer engagement.
- Compare the pricing and features of different tools to find a solution that offers the best value for your budget.
- Prioritize tools with robust analytics and reporting features to measure the effectiveness of your social media campaigns.
- Test them out yourself with a free trial or demo to gain hands-on experience before making a final decision.
By keeping these tips in mind, you can confidently select an AI-powered social media management tool that will elevate your brand’s online presence and drive meaningful engagement with your audience.