What are the best AI tools for your business?
We all want to be more efficient, productive and competitive in the business world. Hence the need for an AI marketing toolkit. So let’s figure out yours, shall we?
I’ve broken these top 10 tools down by function to help you build your AI marketing toolkit quickly.
But – first things first:
What is an AI tool?
An AI tool is a type of software that uses artificial intelligence (AI) to automate or assist with tasks. AI tools are becoming hugely popular for business and marketing applications, across industries and around the world.
Does Google Penalize AI Generated Content?
At the time of writing, the answer is… no.
Google’s algorithms are designed to recognize content generated by AI tools and treat it the same as any other content. However, you do want to make sure any AI-generated writing passes with flying colors on quality and usefulness. Usually this means editing the heck out of that content.
Also (and maybe this goes without saying), Google’s own widespread use of artificial intelligence, machine learning and AI models for its many properties – search engine included – should put us all at ease.
More FAQs follow this list.👇
10 Best AI Tools for Business and Marketing in 2023
For now, let’s dive into my top 10 AI tools—Pictory, Jasper, Murf, HitPaw, Tidio, Speechify, CopyMonkey, Looka, Namelix and Moonbeam (plus a couple extras in progress)—to help you get on your way to effective & efficient business marketing.
Create Videos with Pictory
Pictory AI helps you create high-quality videos from long-form content with zero video editing experience. You can edit webinars, podcasts, Zoom recordings, and video using just text.
Automate (Lots of) Marketing with Jasper
Jasper comes up again and again as one of the leading AI tools.
Like most AI writing software, Jasper uses a combination of proprietary solutions with OpenAI’s ChatGPT to create quality writing for a variety of marketing needs.
In addition to writing long-form blog posts, ad copy, emails, landing pages, and social media posts, Jasper comes loaded with 50+ writing templates, copyediting features, a plagiarism checker and a chatbot that interacts like a human to help you come up with content for all the above.
It’s also got an Amazon integration to generate product bullet points, descriptions, titles, and meta descriptions in one click.
Check out Jasper.
Add Professional Voiceovers with Murf
This AI tool brings voice talent to your fingertips with easy and affordable voiceover options for businesses of all sizes.
Check out Murf.
Enhance Videos & Photos with HitPaw
Enlarge images, reduce blurriness and remove noise with this AI-based image & video enhancer.
Colorize black and white images, automate vector illustrations using text prompts, convert video to your favorite format and much more.
Personalize Your Chatbot with Tidio
Tidio is the best chatbot I’ve tried – it’s effortless to set up and has a friendly, intuitive interface.
Overall, Tidio is a great multitasker that tracks visitor activity, and can provide custom discounts and product recommendations based on browsing history.
Check out Tidio.
Convert Speech to Text with Speechify
Speechify is the #1 rated text to speech app in its category with over 150,000 5 star reviews.
So, what the heck would a business owner like you use Speechify for?
How about converting your recorded interviews into text documents for easy editing and transcription?
Check out Speechify.
Automate & Optimize Amazon Listings with CopyMonkey
If you’ve got a sizable inventory on Amazon Seller Central, CopyMonkey is your new best friend.
Its mission is to get you ranking organically on the first page. By writing and optimizing Amazon listings in seconds, and placing all the important keywords in each Amazon listing, CopyMonkey is a little powerhouse.
Check out CopyMonkey.
Create a Great Logo with Looka
I’m a sucker for good design.
And while I deeply appreciate what goes into a great logo, if you’re a small business with limited resources, you’ll appreciate the time and budget savings Looka offers.
Looka will help you focus on your minimum viable product (MVP), by launching quickly with a perfectly fine AI-generated logo.
Check out Looka.
Create a Name for Your Business with Namelix
Similar to Looka, a business name generator like Namelix can also save entrepreneurs time and agony – by presenting you with lots of options you’d probably never come up with on your own.
Find creative, unique, and memorable name with Namelix.
Write Like a Human with Moonbeam
I am over the moon for Moonbeam.
When you’ve tried all the free trials and get a little burnt out on robotic content being churned out, Moonbeam feels like a real person expressing thoughts and ideas with beautiful copywriting and impeccable grammar while sipping on some hot tea.
Check out Moonbeam to add nuance, flair and enjoyment to your content.
Design Like a Pro with Canva
Canva continually impresses me.
This all-in-one creation tool recently upgraded with Magic Erase, Magic Edit and other graphic design features.
The best part? It’s for everyone. Startups, marketers, your great aunt Gertie – anyone can create on-brand assets ranging from Facebook ads, logos, Instagram posts and reels to YouTube videos and covers, blog post headers, website graphics and more.
Canva has every print & digital template under the sun for businesses of all types and sizes. Go check out CanvaPro.
More tools to come
Those are my top ten. I’m also looking at several other AI tools, so you can…
Hire a Social Media AI Assistant for under $15/mo with Flick
“It’s like partnering with a seasoned marketer that knows your brand inside and out.”
Wow. That’s a tall order. Planning, writing & designing for social media is one of my biggest time-consuming marketing tasks, so I’m excited to try this out.
Stay tuned for my update or check out Flick.social.
Automate Social Media with Sprinklr Social
How I dream of graphic design and caption writing automation for my Facebook, Instagram, LinkedIn accounts.
Testing in progress – stay tuned for my update or check out Sprinklr.
Frequently Asked Questions
Let’s cover a few FAQs…
What is ChatGPT?
ChatGPT stands for “Conversational Generative Pre-trained Transformer”.
This natural language processing (NLP) model was released in 2020 by OpenAI, a research laboratory based in San Francisco and founded in by Elon Musk and other prominent figures in the tech industry.
How can you use AI tools to improve business and marketing?
In a nutshell, AI tools can help you research at lightening speed, improve SEO without hiring an agency, handle basic customer service inquiries, and automate marketing tasks including email campaigns, content creation, and analytics.
Most of these tools are budget-friendly, especially when compared to outsourcing. A small business owner, entrepreneur, freelancer, or marketing agency-of-one like myself can get more done with these AI tools.
Can I use AI tools for SEO rather than hiring an SEO agency?
I must say, I’m pleasantly surprised at the capabilities of these AI writing tools that come with extensive SEO features.
It is absolutely possible to produce high-ranking content at scale without the need of an SEO agency. However, you’ll still need (in my opinion) to build authority with adequate quality and quantity of backlinks.
Since there are certain SEO practices that can hurt your website’s Google rankings (keyword stuffing, link buying, duplicate content, cloaking) you may feel more comfortable either taking this DIY approach or hiring a trusted marketing assistant to follow best SEO practices.
In short, these tools can provide an SEO roadmap to help your business maintain a good ranking on Google.
What are the drawbacks to using AI tools for marketing automation?
Well, job displacement for one. 😟
But many of these AI tools still need some hand-holding – whether by you or a hands-on marketing manager. For example, social media AI tool Sprinkler describes their tool’s function to “help social media managers achieve more with AI.” The goal isn’t to replace talented professionals with robots, but to help them help the business succeed.
Another drawback: AI writing tools are still, in my experience, a little robotic. Successful marketing strategies and campaigns rely on connection, empathy and personality, so be sure to add writing that’s your own.
Am I “cheating” by using AI writing tools in my business and marketing?
Absolutely not. I agree, it can feel like cheating – but we’re not writing term papers here.
The business landscape is always changing, and to attract and win over new customers and clients in this tech-driven online world, you simply want the best tools available.
As noted earlier, if Google and every other tech giant is using AI tools, the playing field is officially wide open.
Does Hello, Neumann use AI tools???
You betcha. But mainly for research and SEO.
A lot of what goes into these blogs can’t be pulled out of millions of bits of data. My content comes from my experience in the real world – experience that’s rich and full of interesting tidbits that I like to weave throughout my recommendations.
When it comes to producing engaging content using this kind of technology vs. human-powered kind, I agree with Shang-Chi director Destin Daniel Cretton, who makes a parallel distinction between special effects and live action. Audiences want realistic scenes, and to get those, sometimes you have to go old school – like hoisting an actual Muni bus in the air that jerks and jounces around violently to produce authentic movement and emotion in its actors.
“Shang-Chi: Behind the Scenes in Sydney”. FX Guide. Archived from the original on September 29, 2021, credit Seymour, Mike (September 28, 2021). Poster credit.
(Can you tell we’re huge Marvel fans in this house?)
AI tools are here to stay, and they’re improving by the nanosecond. That’s good news, because there are quite a few I came across that didn’t make the cut!
The whole point of building your own AI marketing toolkit is to help you work smarter, not get distracted by endless free trials that lead to no output.
Try out a few AI tools, see what works for your business needs and keep checking back for updates.
To your continued success! 🥂